![]() ![]() The founders of WhatsApp and Instagram left after Facebook began taking more control over what was previously their own business. It’s no secret that big changes lead to internal restructuring. Internal restructuring at Facebook is underway ![]() This app is used across China as a multipurpose platform, something that hasn’t been seen elsewhere due to user fragmentation.īy integrating all three messaging apps though, Facebook will encroach on WeChat’s ubiquity in China and its 1.08 billion monthly active users. If looking at Facebook’s messaging app competition, there is one application that stands above the rest: WeChat. Facebook stands to rival WeChat through the integration This new integration will give businesses a single platform for reaching customers more effectively than email marketing campaigns. Instead, businesses can enjoy 60% to 80% open rates and click rates between 4x to 10x greater than in email. The average click-through rate of those emails is a whimpy 2.43%. ![]() This integration gives businesses a global channel for direct communication that’s more engaging and user-friendly than email marketing.īenchmark reports show the average open rate of marketing emails is 20%. Businesses gain an effective alternative to email marketing’s declining engagement With this integration, businesses will be able to easily connect with customers around the world, across diverse populations, using a single chatbot building platform.ĥ. Get ready to turn on those same chatbot marketing funnels through WhatsApp and by using Messenger chatbots for Instagram with little additional effort. Chatbots are about to explode in marketingĬhat marketing is the biggest opportunity for marketers of the next few years.Ĭhat marketing automation checks off a number of the most user-centric, growth-critical trends in digital marketing, namely: artificial intelligence, automation, personalization and interactivity.Ī conversational interface coupled with artificial intelligence crushes a business’s conversion obstacles and enables instant customer service.Īlready love using chatbots to reach your customers on Facebook Messenger? Sources also hinted at the possibility of exclusive features that users can pay for.īy creating more space for innovation, Facebook brings in bigger profits and more business. Let’s not forget that ad revenue is critical to the company’s survival as well - in a previous quarter, they pulled in $6.2 billion in ad revenue alone. This is something the company needs, as they’ve voiced concern over saturated ad space in recent years. The integration opens up substantially more revenue through new business services like new space for advertising inventory for Facebook. ![]() Facebook expects major revenue from the integration Soon, not only will you connect with the 16-24 year old demographic that dominate both Instagram and WhatsApp, but you’ll be able to reach the increasing number of 25 and older users that thrive on Facebook as well.Īnd there is no more need to worry about how to connect global markets, with WhatsApp’s largest user bases falling in Asia, South America and Europe. With this new update, you will be able to reach a larger, worldwide demographic and spend more time connecting with both new and returning customers. Think how much more effective it will be for businesses to reach out to customers on three diverse chat applications from one chat marketing platform. The integration’s a massive opportunity for businesses to reach a bigger and more diverse audienceĪlong with the three chat applications’ collective 2.6 billion users, there is another group that will reap the benefits from this app integration: businesses. “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks,” said Facebook. When looking at all of the people who use these apps, Facebook realized that the process could be streamlined, making life more user-friendly.Īfter announcing the new messenger concept, the company told The New York Times that they are striving to “build the best messaging experiences we can and people want messaging to be fast, simple, reliable and private.” Users gain a windfall of convenience through the integration ![]()
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